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Best Practice

As part of the DMA's commitment to maintaining the very highest of professional standards in the direct marketing industry, the DMA issues best practice guidelines, which cover specific areas of direct marketing.

Best Practice documents are supplementary to the Direct Marketing Code of Practice (DM Code) and provide members with additional guidance on particular industry sectors. They set down higher standards of good practice than the Code requires of DMA members. Compliance with these standards, unless they are also set out in the DM Code, is not mandatory but is highly recommended.

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Door Drop

	How to Guide: Environmental Best Practice Guidelines for Users of Door Drop Communications (Published: 20 Apr 2011 - 288KB) Door Drops are an effective form of communication, with applications ranging from central & local government communications through local supermarket offers and free product samples to services offered by local SMEs. However, the more Users of Door Drop communications (Users) can do to improve the environmental performance of their campaigns, the better. These Best Practice Guidelines are designed as a simple guide to help Users of the medium consider and manage some of the important environmental factors. They address some very practical opportunities which can be acted upon quickly and relatively simply.
	2011 Users Guide to Door Drop Marketing (Published: 24 Mar 2011 - 497KB) Door drop is one of the most precisely targeted media. It allows you to target a single street or postcode and works particularly well as part of an integrated marketing strategy. This comprehensive guide plan takes you through all the stages of planning and executing a successful campaign.
	Top Ten Tips for Door Drop Users (Published: 24 Mar 2011 - 316KB) Get the most from your door drop campaign with these top 10 tips. This short guide is the ideal starting point to help you reach and communicate with your audience through this cost-effective medium.
	Door to Door Practitioners Handbook (Published: 13 Sep 2005 - 203KB) A handbook collating reviews and a wide range of material related to best practice in Door to Door distribution.
	2004 Users guide to Door Drop Marketing (Published: 2 Nov 2004 - 481KB) An introduction to door drop marketing.